Inspiring people to be kind.
Supporting artists communities.
Fighting climate change and tyranny.
Getting people to ride more bicycles
and to keep following their dreams.
See how ↓
PROUD MAROONS
The Biggest LGBTQ+ Supporters’ Group in World Cup History.
When one of the most homophobic countries in the world hosted an event like the 2022 FIFA World Cup we gave them the supporters’ group they never wanted, the whole LGBTQ+ community around the world.
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An ongoing conversation on social channels before, during and after the Maroon’s games.
More than 64 Clubs and organizations became members.
Visit ProudMaroons.com and support the Alwan Foundation.
Visit ProudMaroons.com and support the Alwan Foundation.
DON JULIO ROSADO.
SATURDAY DAY FEVER.
In the pre-Colombian Mexican culture the sun represents all positive values, it’s when life is reborn, so to celebrate an ongoing Mexican Cultural Renaissance, we threw a disco party with pink tequila and panthers made of disco globe mirrors, with the sun as a witness.
FILM DIRECTED by Grammy Award nominated for best music video Tanu Muino.
“Easily the most visually stunning production we saw this week…”
— AdAge Creativity, Editor’s Pick.
COCA COLA.
CRAZY FOR GOOD.
In a world progressively more cynical, the simple act of holding an elevator’s door can be seeing as crazy. If this is true, let’s all go crazy.
FILM DIRECTED by Academy Award nominated Henry-Alex Rubin
EDITED by three times Academy Award nominated Saar Klein.
A global campaign that made the whole world go crazy, for good.
SOCIAL MEDIA CONTENT
“Every night I wear a pink wig and go out to spread plants for my city. A flower smiles here, a bit of greenery there just to make our day better. Most of people think I’m crazy but I just want to bring smiles to people’s lives”.
– Lea Du Plessis – Cape Town
SOCIAL MEDIA CONTENT
Back in 2011 Mr. Lucky suddenly came into some money, more money than he’ll ever need. His first thought was buying tickets to outer space. But he changed his mind and decided to give away £ 1000 every day to complete strangers. All he asks is that they do something positive with the cash.
SOCIAL MEDIA CONTENT
“One day, I set out across San Francisco and installed swings. A lot of them. People might think I’m crazy, but after seeing the joy on people's faces as they soar through the air, I knew I couldn’t stop”.
– Jeff Waldman – San Francisco
COKE ZERO.
MUSTECH.
Being a second, cool, young, Latin generation in the U.S. has some advantages; you can enjoy the best of both worlds, just like Coke Zero that has all the original Coke flavor but with zero calories. That’s why we created “El Mustech”, a combination of cutting edge tech from the Silicon Valley with all the Mexican mojo.
FILM DIRECTED by Academy Award winner Armando Bo.
CITY OF BUENOS AIRES.
NEVER STOP RIDING.
With a new public automatic bicycle system available 24/7, it was time for Buenos Aires to get excited and start thinking of city bikes as the way to be on-the-go non stop.
“…fresh creative approach, challenging and far away from the comfort zone".
— Pablo Del Campo, Cannes Print Jury President
ILLUSTRATIONS by Arthur D’Araújo
CITY OF BUENOS AIRES.
DON’T ACT LIKE A PEDESTRIAN.
Now that the public automatic bicycle system available 24/7 is booming in Buenos Aires, the city had to educate new cyclists.
ILLUSTRATIONS by Arthur D’Araújo
“The success of this campaign is emblematic of the tremendous political will behind the vision to transform Buenos Aires into an eco-friendly city.”
— Marcos Peña, former General Secretary of the City of Buenos Aires
CONVERSE.
DAY JOBBERS.
In Latin America, the recession have forced artists to take unfulfilling day jobs in order to support their true passions. Being defined by these jobs instead of what they love is a real drag. So keep in mind that next time you order a burger, you might be talking to the next artist you’ll be obsessed with.
THIS IS MY JOB. NOT WHAT I DO.
THIS IS MY JOB. NOT WHAT I DO.
On labor day, Converse celebrated the daily struggles of young artists and the double life they lead in order to make ends meet while finding their artistic identity. #WhoIam
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CONVERSE.
BEDROOMS.
In Latin America it's not uncommon for young people to stay in their childhood home until their 30’s. Follow the story of 7 young Latin American artists, and how their bedrooms served as laboratories, influencing and shaping their art through different stages of their lives.
An exploration of how the relationship with our bedrooms evolves over the years. From when we develop our own identity, away from parents’ influence, to when we come back to find what inspired us as young adults.
SHORT FILM DOCUMENTARY
MARTIN’S BEDROOM
NEFAZTA’S BEDROOM
CONVERSE.
DONATE YOUR SHADOW.
While the work of Brazilian street artists were being celebrated by the most respectful museums in the world, back home their murals were being covered in gray by the city government. To bring color back to São Paulo and honor the artists, Converse asked people to donate their shadows and transform that second of gray in a powerful statement of color.
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SAMSUNG.
BE THERE.
In times of Covid, with the Olympics without public, we showed we all could be together even apart.
FILM DIRECTED by Us.
“Samsung Olympics ad immerses you in the thrill of the games (even if you can't be there).”
— AdAge
CINEMATOGRAPHY by Albert Salas
SAMSUNG.
MADE WITH NOTE 10.
To celebrate Hispanic Heritage Month in the U.S. and the launching of the new Galaxy Note 10, Samsung offered a platform to 10 young Latin artists to display 10 different art pieces created using the Galaxy Note 10 in one of the biggest stages in the world, Times Square.
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Using OOHs as canvas, and social media content, we launched each piece as a portrait of today's diversity in America and the importance of it in the art world.
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TIK TOK.
DE NADA AMERICA.
De Nada America was an unapologetic message to the entire country about all the great things Latin culture brought and mixed into America’s DNA. By the way, it’s not a coincidence that the initials of De Nada America is DNA.
ILLUSTRATIONS by Niege Borges
The campaign logo represents how Latin and American culture are mixed, blended and have been evolving to create something new, more diverse, cooler and exciting together.
Profile pictures come in two shapes, square or circle, but Latins are too fluids for only two options, so our Trailblazers were portrait in what we called beans.
A photo could never capture the clash of cultures that happen inside of Latins, that’s why illustrations seemed more appropriate.
“DeNada' is an unapologetic appreciation of what U.S. Hispanics gift to America.”
— AdAge
During the Hispanic Heritage Month while everyone was saying “Thank you”, we said “De nada”.
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FORBES.
THE WORLD WITHOUT MILLIONAIRES.
Would the world be better off with or without millionaires? To launch Forbes magazine in Brazil, we left this question open so people could take their own conclusions. A non-capitalist way to launch such a capitalist magazine, I believe.
"Top 10 most awarded campaigns."
— Creativity Awards Report, 2012.
LATINO VICTORY.
#VOTELIKEAMADRE
We turned moms’ love for their kids into political power with a promise they know too well. A pinky promise. A powerful commitment to go out and vote for politicians with bold plans to fight climate change. And they did it.
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J-LO Pinky Promised SALMA HAYEC Pinky Promised EVA LONGORIA Pinky Promised
J-LO Pinky Promised SALMA HAYEC Pinky Promised EVA LONGORIA Pinky Promised
JESSICA ALBA Pinky Promised ZOE SALDANA Pinky Promised J-LO Pinky Promised
JESSICA ALBA Pinky Promised ZOE SALDANA Pinky Promised J-LO Pinky Promised
MICHELLE OBAMA Pinky Promised LIN-MANUEL MIRANDA Pinky Promised SALMA HAYEK Pinky Promised
MICHELLE OBAMA Pinky Promised LIN-MANUEL MIRANDA Pinky Promised SALMA HAYEK Pinky Promised
#VoteLikeAMadre became one of the leading hashtags in a voting and climate context.
Biden beat Trump among Hispanics by 2 to 1.
The highest U.S. Hispanic women voter turnout ever.
350 millions
impressions.
2.8 millionsocial media engagements.
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ILLUSTRATIONS by Juan Aguilar
An educational campaign on social media supporting the Pinky Promise movement was extremely important to convince madres, not only to vote, but to vote on the right candidates that could have an impact in the fight against climate change.
MODELO ESPECIAL.
DISCOVER THE ESPECIAL.
Real guys living in a real world. They are people that pride themselves on their depth and steadiness of character, just like Modelo Especial drinkers. The inauthentic messaging and promises of the other beer brands just wouldn’t cut it.
FILMS DIRECTED by Vincent Haycock
10% increase in brand awareness after 6 months in market > 9 point shift in "high quality" perception > 6 months in market for the campaign to meet its key KPI > 24 increase in sales using pre-post tracking through IRI.
CINEMATOGRAPHY by Academy Award winner Linus Sandgren.
NUTCASE.
PROTECTING US SINCE EVER.
Nutcase isn’t your average helmet brand. Their helmets are not only for protection but also a fashion statement: Colorful. Fun. Unexpected. So we walked away from the scare-tactic strategy of getting people to wear helmets and found a fun way to do so. This is a tribute to some of the most iconic helmets in history.
ILLUSTRATIONS by Bakea
BANDSPORTS.
PARENTAL CONTROL.
Football is a big deal in Brazil and every family has their favorite team. So what do you do when your son wants to support another team? You do whatever it takes to make sure he doesn't.
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